UNPRECEDENTED MARKETING INSIGHT
Explore the hidden side of your customer
A New Perspective
01| Science Driven
Innovative insight from neuroscience and psychology
02 | Research Led
Novel methods to reveal consumer motive and behaviour
03 | Results Orientated
Tangible and practical strategies and solutions
Find innovative solutions to challenging problems
01| CONSUMER TESTING
We accurately measure consumer response to advertising down to the subconscious level
02 | ANALYSIS & DISCOVERY
We analyse and interpret neurological, biometric, psychological and behavioural data
03 | PRACTICAL SOLUTIONS
Functional and effective strategies and plans of action for in-depth customer knowledge and unprecedented enlightenment
Marketing research is designed to probe people’s direct explicit reaction to brands, products and advertising. It’s tempting to believe that consumers consciously evaluate advertising before deciding on a course of action, but in reality this rarely happens.
Modern neuroscience has shown that most decision making takes place below the level of conscious thought and is not available to a consumer even with the deepest levels of introspection.
At HeadSpace Neuromarketing, we have developed multiple implicit research techniques along with unique metrics and frameworks to analyse and evaluate marketing effectiveness.
Founded in 2011, our clients include local and international blue chip brands from several industries, including the banking, automotive, insurance, telco and FMCG sectors.
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We see ourselves as partners rather than suppliers to our clients. We love immersing ourselves in our client's businesses and taking on new challenges together.
Feel free to request a demonstration.