A New Perspective

01|  Science Driven

Innovative insight from neuroscience and psychology​

02 | Research Led

Novel methods to reveal consumer motive and behaviour

03 | Results Orientated

Tangible and practical strategies and solutions

Find innovative solutions to challenging problems

01| CONSUMER TESTING

We accurately measure consumer response to advertising down to the subconscious level

02 | ANALYSIS & DISCOVERY

We analyse and interpret neurological, biometric, psychological and behavioural data

03 | PRACTICAL SOLUTIONS

Functional and effective strategies and plans of action for in-depth customer knowledge and unprecedented enlightenment

 

Superior marketing

through science

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Diving into
                 the deep

EEG provides an efficient, cost-effective approach to measuring emotional and cognitive responses as consumers interact with marketing and advertising stimuli, products and brands as well as in-store environments.


The electroencephalogram carries a highly accurate quantitative record of the actual emotional and cognitive response that play out within the human brain, and as such it can be analysed to assess at what points of the brand/product interaction different responses are occurring.

Electroencephalography (EEG)

GSR is another cost-effective approach for measuring a consumer's emotional experience.


GSR allows a quantification of the emotional arousal level of the consumer as they experience marketing stimuli.

Galvanic Skin Response (GSR)

 

Eye tracking is a tool used to measure visual attention.

 

Visual attention is of interest as 83 percent of the information used in cognitive processing is visually obtained.

Using memory to recall product, advertising or in-store visual behaviour has been found to be inadequate in objectively determining when, how long, and what attracts attention.

Eye Tracking

Implicit methodologies test the strength of a consumer’s automatic association between an attribute and a brand or product.

It measures the immediate implicit response rather than a considered, deliberated response.

 

The methodology reveals actual, real associations with brands and avoids hidden biases.

Implicit Brand Association

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                        headspace

Ad Testing

Our methodology allows you to objectively quantify all facets of every moment of an advertising execution

Shopper Marketing

Consumers under report the influence of brand, price and learned cues on in-store decision making.

Product Development
& Pricing

Consumers don’t take the time to examine, read text or process fine detail on packaging, products or pricing

Brand Development
& Strategy

Build brands that speak to all aspects of consumer needs and motivations

 
Get in touch

John Laurence

  • LinkedIn - Black Circle

John is the founder and Managing Director of HeadSpace Neuromarketing.
John has over 20 years of experience over a number of blue-chip brands.

We see ourselves as partners rather than suppliers to our clients. We love immersing ourselves in our client's businesses and taking on new challenges together.

Feel free to request a demonstration.

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info@hsnm.co.za

john@hsnm.co.za

Tel: +27 83 230 8764

1st Floor

11 Mackay Ave.

Blairgowrie

Johannesburg

2196

South Africa

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